Sabrina Greca Appointed Director of Business Development at 5Continents

Well-known Canadian cruise wonder woman, Sabrina Greca, is transitioning to a land-based role as the National Director of Business Development for 5Continents, a B2B firm connecting travel advisors with global inbound operators. Greca will assume her new role on 15APR.

"It is with great excitement and joy that we announce the arrival of Sabrina Greca to the 5Continents team. In order to manage the company's growth and continue our journey in this great industry, we have created the strategic position of National Director of Business Development and Marketing," says David Boigné, President and Founder of 5Continents.

"Working abroad made me realise what's most important to me: my children, of course, but also all the incredible connections I'd made in Canada - and yes, I did miss the travel agents.

"I'm well aware that people think they'll have to dissociate me from the world of cruises, and that won't be 100% the case, but I promise to put as much passion into 5Continents as I've put into cruises! I'm honoured by David's confidence in me to help him grow this company, which is already so successful and whose values are already close to my heart," said Greca.

Michèle Rauzon, who joined the company in 2019 and has significantly contributed to the brand's national growth, remains in her current position. "You can't invent an ambassador like Michèle, and we're very proud to have her on the team," commented David Boigné.

"We are delighted with Sabrina's arrival, and we are already working on transforming our operational structure so that it is ready to manage the expansion. In fact, two new colleagues will be joining the current team as of next month," added Valérie Favreau, the tour operator's General Director.