Air Canada Collaborates with Québec Artists: Musical Travel Guides Showcasing Europe
With its Un air de chez nous platform, Air Canada has launched three musical guides created in collaboration with Québec artists.
Charlotte Cardin, Alexandra Stréliski and Sarahmée each represent a European city with a curated musical playlist designed with their favourite places in mind.
Charlotte Cardin invites listeners into her home-away-from-home in Paris, while Sarahmée shares her adventures in Barcelona and Alexandra Stréliski gives a taste of Amsterdam's eclectic vibe.
The musical travel guides, available on Air Canada's enRoute website and on Spotify beginning 03MAY, offer a source of inspiration for travellers planning their summer travels to the old continent.
"Music is a powerful means of exploration: We listen to music on our way to our destination, but it also has the capacity to call up memories and to take us back to specific moments during our travels, just like flavours and sensations do," explains Martine Boulerice, director, Brand Marketing – Québec and Aeroplan, at Air Canada.
"This is the insight at the base of the idea of working with Québec artists, to inspire and guide people who are discovering or rediscovering Europe this summer. In addition to sharing their favourite places and personal anecdotes with us, these artists take us on a journey with their highly inspiring musical selections."
The three accomplished artists have had the opportunity to immerse themselves in and discover the many hidden treasures of European cities.
"Their travel guides reflect their unique, personal experiences and are packed with great recommendations for must-see places, all brought to you by Air Canada. Paris, Barcelona, and Amsterdam are among the 20 European destinations that are just a non-stop Air Canada flight away from Montréal."
Whether you're looking for the perfect café for a luscious flat white or the best place for a leisurely Sunday brunch, for two or for the whole family, the Montréal singer will lead you there, as if you were joining in on her own personal exploration of the City of Light. "I always take my friends and family members to Hôtel Amour because, for me, it's the perfect place for a lovely brunch on a plant-filled terrace that somehow feels both private and lively," says Charlotte Cardin, introducing a ballad that is close to her heart.
"You really can't go to the Netherlands without thinking about cycling. If there is one thing I recommend, it's to get on a bicycle! […] I chose a Dutch artist that I have just discovered and that I like a lot. There is a very relaxing side to what she does that makes you feel like heading off on a ride and letting your thoughts flow free," confides Alexandra Stréliski, and this light melodic track definitely gives us the urge to explore Amsterdam!
Sarahmée's playlist showcases Barcelona's richness and splendour. She takes us to the narrow streets of Poblenou, an iconic neighbourhood covered with magnificent frescos. "You really understand a city when you discover its street art […] When I see art, it really does my soul good. And this song has the same effect," proclaims Sarahmée, speaking of a track from another of our very own artists.
Find the complete Musical Travel Guides on Air Canada's enRoute website or listen to the playlists on Spotify:
Charlotte Cardin:
Paris Musical Travel Guide by Charlotte Cardin
Paris by Charlotte Cardin on Spotify
Alexandra Stréliski:
Amsterdam Musical Travel Guide by Alexandra Stréliski
Amsterdam by Alexandra Stréliski on Spotify
Sarahmée:
Barcelona Musical Travel Guide by Sarahmée
Barcelona by Sarahmée on Spotify
