Visit California Touts Success of 2024 Western Canada Roadshow

Visit California’s 2024 Western Canada Trade Roadshow took place from 15-18JAN,  with stops in Calgary, Edmonton, and Vancouver. Despite the frigid Canadian weather, Visit California said the roadshow was well-received by Canadian travel/trade representatives, with over 250+ travel advisors and trade partners attending across the three days.

Attendance Recap:

·        22 California delegates were in attendance

·        18 key trade partners took part, including Air Canada, Air Canada Vacations, WestJet, Porter Airlines, Travel Brands, AMA Travel, Ensemble and Virtuoso

·        250+ agents were trained through the event’s unique and interactive training platform – the California Dating Game – which highlighted each destination through a gameshow-style format

Venue Recap:

Accommodations

·        Hotel Arts, Calgary

·        JW Marriott Ice District, Edmonton

·        JW Marriott Parq, Vancouver

Events

·        FinePrint, Calgary

·        The Brownstone, Calgary

·        Foundry Room, Edmonton

·        The Permanent, Vancouver