Silversea Launches First International TV Commercial to Inspire Travellers to Rediscover the World
Silversea Cruises has launched its first international television commercial, intended to inspire travellers to rediscover the world.
The 30-second television spot, part of a multi-channel advertising campaign that includes print, digital, and social media, will appear on national television networks and streaming platforms in the U.S. and the U.K. from from 27SEP 2021, before rolling out to other markets around the world.
The TV commercial has Silversea collaborator and renowned photographer Steve McCurry as the commercial’s protagonist. From his suite aboard the Silver Spirit, McCurry pens an open invitation, addressed "To the Curious," in which he writes:
"To all of you who have been yearning to travel: It's time. The world is reopening. Open up to the world."
The commercial also features natural landscapes from around the world, including the mountaintops in Bhutan and the frozen glaciers of Antarctica to wildlife and ancient cultures.
Steve McCurry is a long-term ambassador of Silversea Cruises. Since the launch of his creative collaboration with the cruise line in 2017, the photographer has undertaken more than 25 journeys with Silversea, capturing more than 500 images of cultures, landscapes, and moments around the globe.
“It felt great to be back on board a Silversea ship again, to film this commercial and to continue our close collaboration as the world reopens,” said McCurry. “My curiosity as a traveler encourages me to journey on; my travels with Silversea offer the chance to dive deep into the world, into the heart of fascinating cultures, wild landscapes, and warm-hearted communities. Silversea’s television commercial will resonate with those who share my passion for discovery.”
“Silversea is facing its greatest expansion ever,” says Barbara Muckermann, Silversea’s Chief Commercial Officer.
“But this growth coincides with a very peculiar moment in the history of travel. The doors of the world were shut on us; now they’re reopening and it’s our responsibility as the leading ultra-luxury cruise line to reignite our guests’ passion for discovery and let them know it’s time to start exploring again safely, which is perhaps the greatest luxury of all right now. ‘To the curious’ is our mantra and our first international television campaign will appeal to curious travelers around the world. After all, our guests are travelers, not tourists; they collect interactions with people and experiences, not monuments.
"Curiosity is their common denominator, their driving force," she added. "Our television commercial enforces this concept with beautiful insights into the most remarkable destinations around the world. This is complemented by our print campaign, which showcases an especially breathtaking selection of images shot by Steve while he was traveling with us. These images are an invitation, almost, though there is hardly a need for one. People are ready to go.”
José M. Vuolo, Silversea’s Creative Director, said: “Our new ‘To the Curious’ campaign was designed to empower travelers to indulge their passion for travel with new eyes. A born storyteller with the soul of an explorer, Steve McCurry was the perfect subject for the commercial: Steve is a passionate traveler who is encouraged to seek out the world’s most enriching moments – much the same as our guests.
"Steve’s unique take on the world builds feelings of excitement and hope, marking a new beginning in travel. Steve’s images are honest, captivating, and inspiring, but most importantly they convey the world in its most authentic form. In the same spirit, our new television commercial showcases the near-endless range of enriching experiences that our voyages unlock. With the reopening of the world, our guests have a renewed hunger to travel to new places, immerse themselves into new cultures, and experience new things.”
For more information on Silversea, visit its web site.
