Discover America Canada AGM to Take Place 27MAR

Discover America Canada is welcoming members and travel colleagues to attend its upcoming AGM and luncheon on 27MAR at the Boulevard Club in Toronto. The organization will provide a comprehensive review of last year’s successes, outline plans for 2024, and feature a special guest speaker, Barry Choi.

"Barry Choi is an award-winning travel and personal finance expert Globe and Mail columnist who regularly appears on various TV shows in Canada and the U.S., and his website (MoneyWeHave.com) helps Canadians use loyalty programs to travel better. Barry will be sharing his insights on Canadian loyalty programs to help members and guests ensure that they are maximizing their potential and using loyalty programs as an important tool to keep customers coming back," Discover America Canada said in a press release.

"Having attended Discover America Canada events in the U.S. and Canada, this is an exciting opportunity to talk about something I'm passionate about. Destinations are quick to appeal to foodies, families, and luxury travellers, but there's been a lack of effort to attract those who are obsessed with points. Understanding how Canadians view loyalty points is essential, as it's potentially an untapped market,” said Barry Choi.

Discover America Canada is a “small, but mighty” organization whose mission is to provide a networking forum to exchange marketing strategies and build Canadian tourism to the U.S. Members are based in Canada and the U.S. and are from all sectors of travel.

This year’s AGM will be sponsored by member Visit Rochester, the official tourism promotion agency for Greater Rochester and Monroe County.

To register, RSVP via email to http://admin@discoveramericacanada.org by Thursday, 21MAR.