Hurtigruten Expeditions (HX) has announced it is introducing all-inclusive packages across its entire fleet, starting in November 2024, as standard on all its cruises. The offering will cover all destinations, beginning with Antarctica and the Galápagos sailings in October 2024.
According to HX, the ‘all-inclusive’ offering includes expert-led daily expeditions, access to a series of science-led activities both on board and out in the wild, alcoholic and non-alcoholic drinks, and professional photographs.
“Expedition cruising can be a complex product for agents to sell, given the unique destinations we visit and varying experiences by operator. We’re confident that by including so many elements as standard in the price, we can simplify life onboard and enhance our trade-friendly focus, ”Alex Delamere-White, HX Chief Commercial Officer, stated.
He added, “In direct response to guest and partner feedback, this product evolution marks one of many initiatives to establish our new brand identity and enhance the guest experience. We have been the experts in expedition since 1896, now our team are focussed on strengthening our position as the global leaders in expedition cruising by providing pioneering experiences, unmatched itineraries and great value.”
Starting with Antarctica & Galápagos expeditions departing in October 2024, the regular grade cabin will now include:
- Daily expeditions and activities such as hikes, community visits, talks and more
- Full board dining, including breakfast, lunch and dinner with house wine and beer
- Wine, beer, spirits and cocktails available across the day and evening
- All-day coffee, tea & soft drinks
- Free Wi-Fi
- Gratuities
- Interactive science programme, Science Centre and activities both on and off the ships
- Access to sauna, hot tubs, fitness room and more
- Professional photos from the onboard photographer
- Opportunities to engage with and support local communities and environmental initiatives through Hurtigruten Foundation.
- Take home expedition gear and reusable water bottle
In an interview with Travel Weekly, Delamere-White emphasized the line's eagerness to broaden its network of advisors, targeting those in the trade who may not have previously considered promoting expedition cruises but already cater to similar clientele. “The early signs are not only that they are selling more but they are more satisfied with the service they’re getting."
He highlighted HX's commitment to streamlining the sales process for advisors, introducing various initiatives to support this objective, including the establishment of a B2B helpdesk.
